Brand consultation case study

Purposed Women Inc.

Website creation, brand consultation, logo and brand guide development, and creative communications for Purposed Women.

Purposed Women logo created by Lakia Marie
The challenge

Build a recognizable identity with room to grow.

As the organization communicates through its website, social channels, devotionals, and events, its visual identity needs to stay clear and recognizable across each touchpoint.

The strategic solution

Build a clear digital presence, grounded in the brand.

Created the Purposed Women website, provided brand consultation, designed the organization’s logo, and developed a brand guide. Applied the direction through website content, social media, devotional graphics, conference promotion, and event communications.

The results

A foundation for consistent communications.

A created logo, a practical brand guide, and ongoing digital and event creative that carry the organization’s identity into its communications.

Purposed Women brand board

The visual reference created through the brand consultation.

Purposed Women brand board with the logo, typography, font settings, and color palette
Purposed Women brand board · Created by Lakia Marie

Brand and communications work

Lakia Marie served as COO & Communications Director while providing brand and creative support.

Brand identity

Logo creation

Created the Purposed Women organization logo.

Brand direction

Brand guide

Developed a practical reference for applying the organization’s identity.

Campaigns and events

Promotion and communications

Conference promotion, event communications, and supporting creative materials.

Consultation

Purpose-led brand support

Creative guidance to support a cohesive identity across communications.