Print collateral case study

Collective Giving of Anne Arundel County

Print design that introduces Collective Giving’s model and invites the community to take part.

Collective Giving of Anne Arundel County logo
The challenge

Explain the model and invite people in.

The materials needed to make Collective Giving’s community-led approach easy to understand, show the urgent needs it supports, and give people a clear way to learn more or participate.

The strategic solution

A coordinated print set for outreach.

Created a two-sided business card for direct introductions and a two-sided rack card that explains the model, highlights the needs served, and invites community participation.

The results

Two connected pieces of print collateral.

A business card and a rack card, designed to communicate the organization’s purpose across in-person introductions and broader community outreach.

Business card

Front and back design preview

Front of the Collective Giving business card
Front
Back of the Collective Giving business card with personal contact details blurred
Back · Personal contact details blurred

Personal name, phone number, and email address are blurred in the back-side preview.

Rack card

Front and back design preview

Front of the Collective Giving rack card
Front
Back of the Collective Giving rack card
Back